Big Wheel

As the popularity of the Amsterdam Brewing Company has grown, so has the demand for additional craft offerings from an increasingly wide and discriminating audience.

Big Wheel was created for the modern and progressive beer drinker with discerning taste. The 473ml can fulfills increased demand for a full serving while the new Big Wheel logo, a contemporary take on an old icon, juxtaposes the balance between traditional recipes, hand-craftsmanship and modern life.


Brand Development