Canadian Football League

Needless to say the Canadian Football League is a cultural icon in Canada and not one to be taken lightly. Sure Canadians watch NFL everyday, but the difference is that the CFL is ours. And that really matters.

The objective was to celebrate this Canadian pride while projecting forward the future of the game and the sport as a whole. Iconic. Canadian. Passionate. All three captured to inspire the league and its fans.


Brand Development