Jergens

Given the opportunity to revitalize one of the industry’s oldest and most trusted brands, our challenge was to create a sophisticated, contemporary look and feel that people would proudly display on their sinks and counter tops while staying true to the Jergens brand.

Design exploration started with the scent and colour. A number of illustrations were explored to represent both the mood and promise of the chosen names, which in turn had to be re-considered in context of the designs. In all this was an exciting collaborative project that has proven to be very successful for the client.

Services

Branding, Packaging