For over ten years Uncle Otis has been one of Toronto’s finest men’s street casual boutiques. Popular with those in the know, it attracts stylish locals and visiting rock stars that come in to find their new favourite items time and again.
Not too long ago proprietor Donnell decided it was time to launch UO online. Having designed the interior of the shop, the challenge was to recreate the UO experience online. We took a cue from D: subtle, stylish and informed, he let’s the product be the hero.